COMPREHENDING MEDIA CONSUMPTION PATTERNS THESE DAYS

Comprehending media consumption patterns these days

Comprehending media consumption patterns these days

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Below is an intro to some present trends and habits in tv and content consumption.

In the current digital age, mobile phones have become one of the most prevalent tools that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are offering limitless feeds of brief, successive videos, that are growing in popularity among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends website right now. These platforms allow users to see a series of customised videos and react quickly, making these videos a lot more engaging and addicting than standard content. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this trend is evolving the way people are actively seeking for and counting on to receive information, in a quicker, much shorter and more visual format.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form media content, the method by which people are getting their updates is also shifting. People are increasingly turning towards online news sources, instead of watching TV, to discover current worldly affairs. Nevertheless, at the same time, due to a consistent flow of info, individuals are becoming overwhelmed by huge quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to follow. Nowadays it is common to find news channels that have large followings on social media platforms. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing people with dependable and authenticated news sources, in a format they can easily follow.

In the last few years, with the rise of digital media, the way in which people consume media has changed significantly. For several years, traditional television was the main source of family entertainment for most people. Nevertheless, after the advancement of streaming platforms, many audiences are averting from set up television, especially among younger individuals. Instead, worldwide media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the shift in audience consumption habits. These options are popular for allowing people to view the shows and films they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.

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